Kellog’s recent ploy to market their sugar drenched cereal as vital to health is nothing new. Marketing tricks have tried to relate to our fears for decades to sell products such as deotorants and shampoo (fears of not attracting the opposite sex), to make us quit smoking , to promote private healthcare, to sell cleaning products. Is this any different?
Trying to cash in on the fears parents have of the safety of their children certainly seems unethical in times of a massive outbreak of a deadly virus that has already killed almost four thousand people in the USA alone. But this also happens in the middle of another epidemic that is far more deadly: Twenty five percent of children in the US are overweight and 11% are obese.
Spinning the truth and “sugar coating” the nutritional benefits is not illegal but is it morally right? Kellogg’s still stand by their statement, but is it right to claim that products that have a high sugar content are benefitial to children’s health when they are part of the cause for another epidemic?
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